Maybelline New York appointed the acclaimed Chinese top boys group Teens in Times (TNT) as its newest Brand Ambassadors and Global Partners. 

TNT has risen to become a definitive voice for Gen Z since its debut. Known for their exceptional talent, relentless work ethic, and authentic connection with their audience, TNT embodies the core values of Maybelline New York: self-expression, confidence, and the courage to “make it happen.”

This landmark collaboration marks a significant fusion of New York’s urban energy with the dynamic, youthful spirit of China’s contemporary pop culture.

As Global Partners, TNT will not only be the partner of upcoming campaigns in China but will also participate in brand initiatives, showcasing the universal appeal of Maybelline’s product lines.

The partnership comes at a time when Maybelline New York is accelerating its digital-first and youth-centric strategies globally. 

In merging TNT’s immense cultural influence with Maybelline’s industry-leading expertise, the two powerhouses are set to redefine the beauty landscape for the next generation. 

By welcoming TNT into the Maybelline family, the brand aims to inspire a new generation of beauty enthusiasts to embrace their individuality through high-performance, trend-setting products.

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